JDA Software - The Supply Chain Company

Collateral:Sony Electronics: Building Profitable Relationships Between Branded Manufacturers and Retailers

Brief Overview

Yuka Yu, VP of Global Supply Chain Operations at Sony Electronics, talks about the "win-win" benefits of Shelf-Centered Collaboration with retailers.

Benefits include:

Better relationships bring about better understanding of each of the different counterparts

More information leads to better decision making power

 

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