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Grupo Gamesa Improves Customer Service

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Brief Overview

Grupo Gamesa wanted to maintain and broaden its customer base, and the company sought a technology solution that would enable it to manage its large demand variability, as well as to overcome its slow and complex promotion coordination process and unreliable forecasts.

Benefits Include:

  • Reduced planning cycle time from 4 days to 1.5 days
  • Reduced packaging material inventory by 50 percent
  • Doubled its customer service performance for the same production level as previous year
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