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Collateral:East Coast Main Line Boosts Annual Revenue by More Than $7 Million

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Brief Overview

Faced with increased pricing transparency and competition created by the Internet, East Coast Main Line sought a new approach to demand forecasting, price optimization and revenue management that would enable the company to stay ahead of the competition and quickly respond to market changes.

Benefits include:

  • Boosted annual revenue by more than $7 million
  • Improved forecast accuracy by 17 percent
  • Increased passenger travel numbers by 3 percent
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