Collateral:Three Guiding Principles for Rate Discounting in a Recovering Economy

Brief Overview

No matter how well the economy bounces back, discounting will still need to be an important component of a hotelier pricing strategy since there will still be weak days, low-demand periods certain crowded markets, ongoing intense competition. As companies move past operating in panic mode, it is time to instill some discounting discipline. Instituting solid discounting policies and practices now will help deliver a greater return on investment when adopting sophisticated pricing and revenue management software.