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Collateral:Dr Pepper Snapple Group: Store Level Category Management at Dr Pepper Snapple Group

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Brief Overview

John Williams, Director of Category Management at Dr Pepper Snapple Group, talks about the business value of JDA Planogram Generator as well as the added benefits he's seen as retailers begin moving to store level planograms.

Benefits include:

  • Added flexibility in doing planograms with retailers
  • Increased sales 1 to 3 percent
  • Optimize retailers' sets at the store level to meet consumer needs and key retailer metrics
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