Collateral:How Media Companies Can Stay Competitive with Pricing and Revenue Management

Brief Overview

Increasingly, the leaders in the media industry are finding that the only way to truly maximize profit is to leverage pricing and revenue management. New to many within the television world, revenue management has long been used by companies in the travel and transportation industries to balance inventory supply and demand to maximize the profit they earn from a given ticket or room based on the attractiveness of a destination or time of year a trip is planned. Translated to the media industry, pricing and revenue management can help set prices and allocate inventory for television programming — from the runaway hits to the underperformers — and improve overall CPM while balancing inventory supply with demand.

If you have trouble viewing the item, please: click here