Collateral:Sony Electronics' Customer Focus and Channel Collaboration Result in Wal-Mart Supplier of the Year Award

Brief Overview

How does one of the world's largest manufacturers become supplier of the year at the world's largest retailer? Faced with volatile economic conditions and an unstable demand signal, Sony Electronics took aim at improving its demand-sensing and demand-shaping capabilities. Segmenting its retailer and end-user customer requirements highlighted the need to better manage store-level demand patterns. By collaborating with its partners, Sony Electronics improved demand visibility and optimized replenishment planning, which resulted in a better customer experience, an uptick in revenue and ultimately being named Wal-Mart Supplier of the Year.

Join Charles (C.J.) Wehlage, Vice President, Supply Chain Solutions, Sony Electronics and Kelly Thomas, Senior Vice President, Manufacturing, JDA Software as they give you an inside look at how technology is dramatically changing the relationship between manufacturer and retailer for the better. In this thought-provoking one hour webinar, you will discover the powerful software solutions and methodologies employed to drive this fundamental change.