Collateral:Unilever UK Foods Ltd. Reports Category Sales Doubled Using JDA Space Planning Solutions

Brief Overview

Unilever UK Foods' sales in the popular pot-snacks category, including its market leading Pot Noodle brand, has doubled — a phenomenon it attributes to providing customers with an easier and quicker way to locate products on the store shelf. Part of its customer service solution is JDA's Space Planning applications. Combining JDA's applications with its own market research and sales data collected by retail partners, Unilever UK advises approximately 40,000 stores on which best-selling products should be stocked and where they should be positioned. Read on to discover how this leading fast moving consumer goods company is using JDA's solutions to work with retailers to ensure that shelves are stocked for maximum profitability.

Benefits include:

• Reduced over- and under-stocking of store shelves

• Increased ability to meet demand more efficiently

• Minimized space required to stock a full range of product with creation of shelf-ready packaging

• Improved product placement

• Enhanced customer service

• Doubled sales of the popular Pot-snacks category, including its market-leading Pot Noodle brand

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