Collateral:Swire Beverages: Video Testimonial

Brief Overview

Swire Beverages, the holding company of Swire Coca-Cola HK Limited, is using JDA® Demand and JDA® Strategy, both powered by Manugistics® to respond quickly to fluctuations in consumer demand. Maggie Huang of Swire Beverages explains how the JDA solutions have enabled the company to improve forecast accuracy by 30 percent over the last five years.

Benefits include:

JDA Solutions has allowed Swire to forecast production needs. Swire has utilized scenarios to help to create strategic marketing decisions. Depending on the current marketing conditions Swire is able to make educated decisions about market problems.

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