Collateral:Coca-Cola Enterprises: Quenching Business Challenges

Brief Overview

• Optimized space and category performance

• Increased category sales and profits through more intelligent decision making

• Delivered store-specific planograms that were grounded in shopper insights and store-specific data

• Improved planogram consistency and accuracy

• Increased category optimization

• 2-percent increase in unit sales

• 2-percent positive impact on dollar sales

• 1.9-percent improvement in the sparkling category volume

• 2.2-percent improvement in the sparkling category sales