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Collateral:The Price is Right

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Brief Overview

Pricing strategies for hotel operators can be quite complex. Glenn Withiam of Cornell University's Center for Hospitality Research, discusses factors that hotel operators should consider before setting their prices, including market realities, customer price-sensitivity, as well as the process by which the price is set.
http://www.jda.com/realresultsmagazine/view-article.cfm?did=813

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