JDA Media Rate Optimizer

Brief Overview

JDA® Media Rate Optimizer can help. This powerful solution has been in operation for more than 10 years in media companies around the world. It combines time series demand forecasting with optimization processes so users can manage the enormous task of monitoring and adjusting the thousands of future program air dates. The forecasts are dynamically updated with data from the latest program air dates to ensure forecasts stay in sync with current trends.

Benefits Include:

• Measured revenue increases, typically as much as 2–8 percent
• Ability to improve rates and margins well in advance of sellout
by increasing prices on high-demand spots identified by
demand forecasting and pricing alerts
• Increased unit sales generated from demand forecast cues and
inventory excess supply alerts early in the booking process
• Early identification of programs not performing to
expectations, so appropriate rate adjustments or packaging
can be implemented

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