Collateral:Miller Brewing Company Builds Up Its Brands With JDA Software

Brief Overview

To support more profitable space management strategies, better leverage data and gain key insights for intelligent, account-specific decision making, Miller Brewing Company implemented JDA Software to re-energize its brand and achieve long-term volume and profit growth.

Benefits include:

• Optimized assortment support

• Minimized out-of-stocks

• Gained ability to proactively identify and fix potential distribution voids

and unauthorized items

• Integrated store-level data into the space management process

• Achieved visibility into precise consumer insights that support intelligent

decision making

• Outpacing leading competitors and the total category, Miller Lite

increased its market share from more than 2.7 percent in 2003 (annual)

to more than 15.1 percent through August 2004.

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