Statoil Detaljhandel Increases Profits by 7% and Improves Sales up to 15% with JDA Software

Statoil Detaljhandel Increases Profits by 7% and
Improves Sales up to 15% with JDA Software

Statoil Detaljhandel and Coca-Cola Drycker Sverige AB Use JDA Category Management Solutions to Maximize Profits at Shelf and Improve Customer Service

Scottsdale, Ariz. – November 3, 2005 – JDA® Software Group, Inc. today announced that JDA Portfolio® category management applications helped Statoil Detaljhandel AB, the Sweden-based retail subsidiary of $50.3 billion Statoil ASA, to improve profits of the soft drinks category by an average of 7 percent and increase sales between 6 and 15 percent in its new concept stores. Statoil Detaljhandel achieved these results using JDA’s Space Planning by Intactix® and Floor Planning by Intactix® solutions in collaboration with Coca-Cola Drycker Sverige AB.

“We’ve also significantly reduced inventory by removing poor-selling lines and decreased perishable spoilage with faster product turnaround through more efficient shelf planning and configuration,” noted Johan Backman, concept manager for Statoil Detaljhandel, which operates approximately 600 service station stores nationwide.

Commenting on the benefits of collaboratively using JDA’s category management software, Mattias Bokvist, category manager at Coca-Cola Drycker Sverige, said, “At the end of the day, we need to increase sales. By working together to set and monitor targets, we’ve maximized profits at the store shelf and improved customer loyalty by more precisely meeting their needs.”

JDA Space Planning™ Helps Increase Impulse Buying

Statoil Detaljhandel’s new concept stores are built around a “convenience space strategy.” Products consumed or used together are displayed and spaced together on the shelves, resulting in co-categories that are split in the store depending on occasions when they are used.

As part of the collaborative relationship, Coca-Cola Drycker delivered in-depth research on consumer purchasing behavior that showed how the beverage category meets a range of needs, as well as presents opportunities for increased impulse purchases.

“Our goal for our new concept was to create a store that is easy, fast and convenient to shop. By using JDA’s space management software to measure the assortment – by category, segment and package at the SKU level – against POS data, we’ve created smarter shelves that are more uniform and appealing. We’ve also aligned convenience with an enticing assortment and made sure that we are giving appropriate space to what makes us money,” explained Backman.

Additionally, JDA’s solution enabled Statoil Detaljhandel and Coca-Cola Drycker to determine where to add new selling points for the soft drinks category. This included placing soft drinks next to the snack-grill areas and adding extra modules and displays outside to encourage shoppers to buy more inside.

Arnaud Descarsin, regional vice president of sales for JDA’s EMEA region, stated, “Statoil Detaljhandel and Coca-Cola Drycker’s collaborative use of JDA’s solutions to drive profits, customer loyalty and impulse buying is a great example of how our category management applications enable companies to successfully achieve strategic as well as tactical initiatives. With our dedicated focus on retail demand chain best practices, we are the leader in providing flexible, easy-to-use solutions that enable retailers and their trading partners to optimize space planning techniques.”

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"JDA”, “JDA Portfolio,” “Space Planning by Intactix,” “Floor Planning by Intactix” and “Space Planning” are trademarks or registered trademarks of JDA Software Group. Any trade, product or service name referenced in this document using the name "JDA" is a trademark and/or property of JDA Software Group. All other trade, product, or service names referenced in this release may be trademarks or registered trademarks of their respective holders.

This press release contains forward-looking statements that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include the projected benefits of using our products, and any implication that users will continue to license our products, and the risk that not all users will enjoy the benefits realized by Statoil as a result of using our products.  Future events may involve risks and uncertainties, including, but not limited to, uncertainties inherent in the retail supply chain, the danger that users may not be able to implement or use our products successfully, the likelihood that users may license competitive products, and other risks detailed from time to time in the “Risk Factors” section of our filings with the Securities and Exchange Commission. As a result of these and other risks, actual results may differ materially from those predicted. We undertake no obligation to update information in this release.