Media & Broadcasting

Maximize every advertising dollar and boost bottom-line profits

Advertising revenue is critical to most media and broadcasting organizations — many radio and print media outlets have suffered or even disappeared as a result of decreased advertising spend. New media distribution channels have emerged, resulting in even more competition among companies now battling for a smaller advertising budget.

JDA provides a sophisticated approach — Price Sensitive Revenue Management — to help media and broadcasting companies improve sales effectiveness, reduce distressed ad inventory and improve overall revenue. This dynamic, automated and flexible approach to pricing advertising assets increases profitability and sales with fewer resources.

JDA's innovative software and services for the media and broadcasting industry enable companies to:

• Improve revenue and profits. Companies can increase revenue 2–6 percent by optimizing pricing for high- and low-demand spots.
• Balance anticipated demand. Companies can forecast sellout levels even before receiving inventory requests and adjust pricing accordingly for everything from runaway hits to underperformers.
• Recommend optimal prices. Companies can determine optimal pricing for scatter/spot markets by projecting the demand for the spot and then understanding the impact that price changes have on the demand for the spot.
• Balance supply and demand. Companies can reduce oversold and undersold programs by effectively managing prices at a more granular level. Companies can evaluate millions of pricing scenarios to determine the optimal pricing strategy based on capacity, actual bookings, projected bookings and business rules.
• Improve efficiency through automation of proposal creation. Sales executives can reduce the time spent manually creating proposals from hours to minutes by automating the complicated proposal creation process.

Why JDA?

JDA Price Sensitive Revenue Management solutions — which include advanced demand forecasting, price optimization, revenue management, asset optimization and analytical services — enable media and broadcasting companies to manage the upfront buying process, optimize pricing, manage scatter/spot markets, and shorten response time for improved revenue and profits. A E Networks and Canadian Broadcasting Corporation are just a sample of the industry leaders that have turned to JDA for their pricing and revenue management needs.