Key Capabilities of JDA® Advertising:
- Decision support for determining the right promotional offer
- “What-if” simulation to project promotional lift, margin and markdown impact
- Digital asset management to categorize images, ad copy, logos and art for easy location and reuse
- Deadline and alert management, status-based workflows and customizable status/function-based automated events
- Automatic tracking and communication of all versioned promotion information and changes to desktop publishing tools such as Quark Xpress and InDesign
- Analytical capabilities to measure promotional effectiveness and net profitability
As an enterprise-level, closed loop application, JDA Advertising enables retailers to strategically manage the promotions process including offer determination, ad production and ROI measurement. JDA Advertising centralizes these business-critical processes into a single solution that supports cross-functional team strategies to increase profitability, including supporting marketing teams in strategic promotional planning, merchandising teams in determining the right promotional offer, and advertising teams in creative styling and ad production.
Supporting your greater enterprise business goals, JDA Advertising enables proactive promotion management with increased productivity and reduced errors since everyone works collaboratively from the same data. JDA Advertising provides electronic handoff from creative to production, as well as supporting workflow throughout the production process.
JDA Advertising enables you to produce targeted promotions while driving profitability and category sales. Your promotional activity returns are boosted, with improved promotional lift and revenue as well as more effective collaboration.
