Key Capabilities of JDA® Channel Clustering:
- Groups stores based on consumer purchasing behavior
- Refines and improves clustering results
- Correlates census data attributes to more meaningfully characterize clusters
- Enables tailored assortments, including refined support for product launches
- Supports cluster-specific marketing strategies
Replace inefficient, traditional store clustering methods with a scientific approach. Channel Clustering provides you with the intelligent predictive and descriptive data mining algorithms and dynamic capabilities required to achieve assortment optimization.
While most industry methods for store clustering group stores by demographics or geography, our advanced solution uses detailed store-level sales data, causal factors and other store/item attribute information to identify consumer demand patterns at the store level for products, price points, brands, etc. You can calculate demand patterns by department or category without assuming the entire store fits only one selling demographic! Ultimately, you can optimize product assortments at the store level and match your strategic and tactical plans with local customer preferences.
