Key Capabilities of JDA® Demand, powered by Manugistics®:
- Advanced statistical modeling
- Demand classification and segmentation
- Multi-level forecasting
- New product forecasting
- Promotional and event data management
- Consensus forecast creation
- Forecast collaboration
Leading companies today are aligning their operations around the concept that end-consumer demand signals should pull product through the Customer-Driven Value Chain. With consumers having more brand choices than ever – including private label merchandise from the very retailers who are the customers to consumer goods firms – keeping brand loyalty high is mandatory. Retailers and consumer goods companies need a solution that enables them to pinpoint customer demand with the highest accuracy. By better understanding consumer demand, they can forecast and leverage the demand signal to synchronize demand with their sources of supply.
JDA Demand helps companies better prepare for future customer demand. Leveraging advanced statistical analysis techniques, we offer demand segmentation capabilities that analyze your product’s selling behavior to identify its individual demand pattern (i.e. slow moving, seasonal, lumpy) and help create the automated baseline forecast.
In addition to statistical modeling to create the baseline forecast, JDA Demand provides users the ability to easily incorporate promotional and external event impacts into the final forecast, as well as new product modelling capabilities, ultimately establishing a best practice business process that creates a clear picture of future customer demand.
