Key Capabilities of JDA® Demand:
- Advanced statistical modeling
- Demand management, classification and segmentation
- Multi-level demand forecasting
- New product demand and sales forecasting
- Promotional and event data management
- Consensus forecast creation
- Forecast collaboration
Leading companies today are aligning their operations around the concept that end-consumer demand signals should pull product through the customer-driven value chain. With consumers having more brand choices than ever – including private-label merchandise from the very retailers who are the customers to consumer goods firms – keeping brand loyalty high is mandatory. Retailers and consumer goods companies need a demand management solution that enables them to pinpoint demand forecasting with the highest accuracy. By better understanding consumer demand, companies can forecast and leverage the demand signal to synchronize demand with their sources of supply.
JDA Demand’s forecasting capabilities help companies better prepare for effective sales forecasting and future customer demand. Leveraging advanced demand forecasting statistical analysis techniques, JDA offers demand segmentation capabilities that analyze your product’s selling behavior to identify its individual demand pattern (i.e. slow moving, seasonal, lumpy) and help create the automated baseline demand forecast.
In addition to statistical modeling to create the baseline demand forecast, JDA Demand provides users with the ability to easily incorporate promotional and external event impacts into the final forecast, as well as new product modeling capabilities, ultimately establishing best-practice business processes that create a clear picture of future customer demand.
