Key Capabilities of JDA® Shelf Price Optimization, powered by Manugistics®:
- Drives true customer-driven pricing based on customers’ price sensitivity – factoring in price elasticity, price image, seasonality, competitive prices, fully loaded product costs
- Features robust configurable rules with consideration of competition, size and brand relationships, etc.
- Tests alternate pricing strategies through scenario analysis/simulation to determine impact of changes to pricing on revenue, profit and unit margin prior to taking action
- Reports pricing effectiveness and forecast accuracy in order to continually improve the process
- Manages and quickly executes pricing strategies via alerts and monitoring capabilities to enable prompt response to market conditions
JDA Shelf Price Optimization establishes optimal shelf prices by customer and market segment, considering a variety of factors such as corporate pricing strategy, volume and margin goals, competitive influences, varying customer responses to prices and other causal factors. JDA Shelf Price Optimization provides the intelligence and discipline to help retailers to better understand customers, better predict demand, and establish base prices that influence demand in effort to achieve business objectives. With insight into how consumers respond to everyday pricing and improved financial predictability, accuracy and responsiveness, JDA Shelf Price Optimization enables you to maximize margin and revenue.
