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The Internet has ushered in a new era of price transparency and competition, creating pricing pressure for companies with perishable inventory or complex capacity in the cargo and freight, entertainment and leisure, hospitality, media and passenger travel industries. With JDA Price Optimization, companies can improve their pricing strategy to set optimal prices based on competitive rates, capacity constraints, local market demand, and economic and corporate factors.
How does it solve your business challenges?
JDA Price Optimization uses advanced analytics and optimization capabilities to provide you with optimal pricing recommendations. The price recommendations are derived from historical and current bookings, known capacity constraints, and also take into account your competitors’ pricing. You can analyze how a rate increase and decrease will impact expected demand to determine your customer segments’ price sensitivity, then set the price based on consumers’ willingness to pay — ensuring that you capture maximum revenue and market share.
What are the benefits?
- Increased revenue of 2-5 percent
- Ability to gain competitive advantage
- Ability to make pricing decisions across the entire forecast horizon
- Reductions in cost and resources through pricing automation
Why JDA?
JDA Price Optimization can identify prices for high and low demand periods, as well as provide pricing recommendations for different types of business or customer segments. Instead of treating demand as fixed, JDA Price Optimization understands the impact of price changes and sets prices to optimize your profits and revenue.
