JDA Promotions Management & Optimization

While promotions can increase sales and consumer loyalty, they can also be expensive. Success depends on effectively planning and executing complex, time-sensitive processes across departments and trading partners. JDA Promotions Management & Optimization can help determine which products to promote at which locations, the optimal price to maximize profitability and effective consumer marketing strategies.

How does it solve your business challenges?

Many businesses run promotions using outdated tools that limit visibility and information sharing among decision makers, leading to excess inventory or out-of-stocks. JDA Promotions Management & Optimization provides broad visibility and process facilitation, enabling you to synchronize both the base demand forecast and the promotional demand forecast to ensure that the right inventory levels are appropriately priced and readily available to meet customer demand.

What are the benefits?

• Increased sales, gross margins and other financial results
• Enhanced planner productivity and accuracy
• Improved visibility and understanding of promotional impacts
• Decreased out-of-stocks and overstocks

Why JDA?

JDA is the first and only solution provider to offer a complete end-to-end promotion planning and execution suite. Through integration with JDA Advertising, the combined solutions seamlessly connect your marketing plans, products, locations, prices and other information — eliminating redundant data entry, reducing errors and compressing the planning cycle. JDA Promotions Management & Optimization also integrates with JDA Demand, enabling you to feed the calculated promotional lift back into the forecast.  

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Collateral

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• JDACONNECT 2010: "Transforming the way Supply Chain Management works at LG Electronics" by Didier Chenneveau of LG Electronics (Videos/Multi Media)
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• JDA Promotions Management & Optimization (Product Sheets)
• JDA Markdown Optimization (Product Sheets)