For far longer than other businesses in the Travel, Tourism, and Hospitality (TTH) industry, Tour Operators have had to rely on manual processes and informal applications to manage their revenues. While passenger airlines, car rental firms, hotel chains, air cargo companies, and cruise lines all revolutionized their revenue management (RM) practices by building or buying sophisticated RM systems, Tour Operators chose a more evolutionary route, which usually resulted in ever more sophisticated bolt-on applications to the reservation system.
JDA® Tour Revenue Optimizer (TRO) offers Tour Operators sophisticated and advanced revenue management and pricing capabilities. It provides the opportunity to generate significant profit increases while improving customer service levels.
TRO was developed for integrated Tour Operators, selling pre-packaged holidays using flight and accommodation capacity that is bought with or without a guaranteed commitment. In a business where fixed costs are high, variable costs are low, demand is volatile, and competition is keen, profitable growth can be achieved only with sophisticated tools designed to help capitalize on every available opportunity for improvement - 365 days a year.
Many of the world’s leading travel, transportation, and hospitality companies use JDA solutions to help improve their revenues and margins, reduce costs, and enhance customer service.
