Key Capabilities of JDA® Trade Promotions Management:
- Manages and executes the entire promotion management process through the creation and distribution of annual operating plans, trade funds management, account planning, customer payment and performance analysis
- Multi-tiered planning across customers and products
- Tracks and manages trade spend and accruals over time, across the sales organization, and down to a promotion and merchandising level
- Fully integrated deduction management and customer claims process
- Promotional plans automatically reconciled with open deductions as well as ties to Accounts Payable and General Ledger
JDA Trade Promotions Management provides a closed loop solution that supports more efficient and effective promotions, resulting in increased profitability. Providing real-time visibility of performance to budget by account/market, Trade Promotions Management enables you to improve service levels, increase sales and avoid overspend.
JDA Trade Promotions Management is a fully integrated, Web-based business application that was developed by consumer goods industry experts for the consumer goods industry. Trade Promotions Management fully integrates sales, marketing, planning, finance and customer service processes together, enabling consumer goods manufacturers to maximize the effectiveness of their trade promotion dollars, minimize the costs of trade deductions, and more accurately forecast product demand.
Consumer product manufacturers typically spend the largest part of their trade funds in discretionary programs – making it difficult to understand how these large sums are being spent, tactically. Trade Promotions Management expertly addresses this challenge by allowing a manufacturer to track spending, by promotion or by merchandising activity. Using JDA Trade Promotions Management, our customers focus on more effectively using trade dollars to drive greater return from their marketing plans.
