Early Value Proposition for Promotional Price Optimization

Early Value Proposition for Promotional Price Optimization

Webinar Details

Deployment of a new promotions and price optimization business process and technology can be a large undertaking. Learn how a standardized business process, a good change management program, and a phased deployment can deliver benefits almost immediately and prepare an organization for long term success.

Retailers who were early adopters of promotions and price optimization solutions have reported substantial revenue and margin improvements that entice a larger pool of customers.  But high prices, long and complex deployments, and sophisticated science can present challenges to adoption even to tier-one retailers. However, companies can reap benefits quickly and put themselves into a position to implement full scale optimization by implementing a phased deployment strategy that starts with an integrated managed promotions process which helps build cohesive strategies and cleansed data in preparation for future additions of complex promotions lift modeling and price optimization. One step can lead to another with substantial benefits along the way.



Webinar Description

Retailers who were early adopters of promotions and price optimization solutions have reported substantial revenue and margin improvements that entice a larger pool of customers. But high prices, long and complex deployments, and sophisticated science can present challenges to adoption even to tier 1 retailers. However, companies can reap benefits quickly and put themselves into a position to implement full scale optimization by implementing a phased deployment strategy that starts with an integrated managed promotions process which helps build cohesive strategies and cleansed data in preparation for future additions of complex promotions lift modeling and price optimization. One step can lead to another with substantial benefits along the way.