Collateral:Philip Morris Japan K.K. Helps Retailers Increase Sales with Superior Service and Category Management with JDA Software

Brief Overview

Operating in a country that represents a $40-billion-per-year tobacco industry, Philip Morris Japan is looking to expand its 24-percent market share by emphasizing exceptional customer service. The company is achieving this by practicing collaborative category management that involves sharing retailers' sales data, syndicated market data and taking into account what the retailers want to achieve with the category.

Benefits include:

Improved sales by 35 percent within three months

Increased sales to the 20-30 year old demographic from 20 percent to almost 50 percent

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